Future Generator

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Future Generator

Master Sentiment. Maximize Business.

The ‘Future Generator’ is a highly unique and cutting-edge approach to forecasting ‘media sentiment’, developed by a partnership between Global Risk Insights (GRI) and Ethnographic Edge (EE). The aim of the forecast is to determine how media sentiment towards a country’s political environment might develop in the future. Considering the impact of media sentiment on trading and investments, our forecasts will give readers more time and context to maximize on market opportunities.

The ‘Future Generator’ methodology is show-cased through a series of articles published on an ad-hoc basis. All readers can access the content free of charge. ‘Future Generator’ articles will feature on the GRI website and in the weekly newsletter – ‘GRI Risk Briefing’. 



The ‘Future Generator’ methodology developed by GRI and EE improves political forecasting by making it more innovative, thorough and accurate.

The methodology relies upon a combination of two powerful tools in forecasting ‘media sentiment’ towards a country’s political environment: local human intelligence + data analytics. Global Risk Insights, the world’s leading political risk publication, provides the human intelligence. GRI has over 160+ analysts located around the world, with extensive local expertise.

EE provides the data analytics, employing a highly sophisticated data application that scans millions of web sources in a matter of seconds and identifies changing media sentiment towards a political topic over time. Extensive studies have shown that media sentiment towards a country provides a strong indicator to how a country’s political environment is faring.

Furthermore, media sentiment has a significant impact on equity markets, commodity prices and economies at large. By knowing how media sentiment towards country X might develop over the coming month, you might be able to anticipate how local markets might move.

By detecting repeating patterns and various past turning points, the EE app provides projections to how these media sentiments will develop in the future (i.e. media sentiment towards country x will improve over the next month). 

GRI filters, critically assesses and provides context to EE’s data findings. It provides the world-class political risk training and local expertise to explain EE’s media sentiment data analytics.

The end result is a combination of tested data analytics (proven track-record in predictions) and elite human intelligence (world leading experts) to provide you with a forecast that will give you the ultimate edge.

About GRI and EE

1Global Risk Insights is a world leading publication providing political risk analysis for the business community. GRI has a team of over 160+ analysts located around the world, including former presidential advisors, diplomats and professors. GRI is widely referenced, including by former foreign ministers, distinguished military generals and media outlets, such as BBC World, The Wall Street Journal, TIME Magazine and many others.

logo 2 eeEthnographic Edge is a project developed by Dr. Eduardo Zachary Albrecht to objectively quantify and track developments in international politics. The project uses a combination of online media sentiment analysis and automated heuristic devices in order to identify recurring patterns and develop leading indicators. Political developments are monitored using a line graph that charts positive/negative sentiment in the media. Web intelligence and sentiment analysis tools is provided by Recorded Future.