Tag "boycotts"

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Asia Pacific Technology and infrastructure

Why China’s boycott of South Korea is viral marketing genius

The nature of China’s social media environment lets Beijing turn South Korea-bashing into a viral trend and celebrities and companies are cashing in.

Asia Pacific Security

Should investors fear China’s anti-American protests?

Following The Hague’s ruling on the South China Sea, Chinese netizens have called for protests and boycotts against American companies. How concerned should investors be about anti-American sentiment among Chinese consumers?